Privacy Policy

Effective date: October 28, 2026

Gauntlet Fitness (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your information when you visit our website, use our mobile app, or interact with our services. This policy applies equally to our website (gauntletfit.com) and our mobile application. By accessing our services, you agree to the terms described below.

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information when you:

  • Create an account or register through our mobile app
  • Sign up for classes or memberships
  • Purchase a trial, membership, or merchandise
  • Contact us through forms, email, or phone
  • Participate in promotions, surveys, or events

This information may include:

  • Name
  • Email address
  • Phone number
  • Billing information (processed securely through third-party providers)
  • Emergency contact information
  • Fitness preferences or goals
1.2 Automatically Collected Information

When you interact with our website or app, we may automatically collect:

  • IP address
  • Device information
  • Browser type
  • Usage data (pages viewed, links clicked, session duration)
  • App performance and engagement data

We use cookies and similar technologies to enhance your experience.

2. How We Use Your Information

We use your information to:

  • Provide and improve our services
  • Manage class bookings, memberships, and payments
  • Send reminders, updates, and transactional notifications
  • Personalize your fitness experience
  • Improve our app and website performance
  • Communicate promotions, offers, and fitness updates
  • Ensure safety and verify your identity
  • Comply with legal and financial obligations

You can opt out of marketing emails at any time.

3. How We Share Your Information

We do not sell your personal information.

We may share information with:

  • Service providers (payment processors, scheduling software, email/SMS services)
  • Analytics providers to help improve performance
  • Legal authorities when required to comply with law or protect safety
  • Business partners only when necessary for delivering services

All third-party partners are required to protect your information.

4. Mobile App Data

When using the Gauntlet Fitness app, we may collect:

  • App usage statistics
  • Device identifiers
  • Interactions with workouts, schedules, and account features

If you enable location permissions, we may use this for:

  • Class location accuracy
  • Relevant offers or features

You may disable location access at any time in your device settings.

5. Health and Fitness Data

If you choose to enable Workout Metrics and grant permission through Health Connect on Android or Apple Health on iOS, our app accesses health and fitness data, such as heart rate and calories burned, solely to display workout metrics for your classes.

This data is accessed and processed on your device. It is not transmitted to, stored, or retained by us or our app provider. We do not sell this data, share it with third parties, or use it for advertising. The uses and restrictions described in this section apply specifically to health and fitness data accessed through this feature.

You can revoke the app’s access at any time through the permissions settings in Health Connect or Apple Health.

Our use of information received from Health Connect complies with Google’s applicable Health Connect permissions policy, including its Limited Use requirements.

6. Payments & Security

We do not store full credit card numbers on our servers. All payments are processed through secure, PCI-compliant third-party systems.

We use industry-standard safeguards to protect your data, including:

  • Encrypted connections (SSL/HTTPS)
  • Secure user authentication
  • Limited access to sensitive systems

No online system is 100% secure, so please safeguard your login information.

7. Cookies & Tracking Technologies

We use cookies to:

  • Improve website functionality
  • Personalize content
  • Analyze performance
  • Support advertising and retargeting

You may manage or disable cookies in your browser settings.

8. Your Privacy Rights

You may have the right to:

  • Access the personal information we store
  • Update or correct your information
  • Request deletion of your data
  • Opt out of marketing communications
  • Request a copy of your stored data

To exercise your rights, contact us at: info@gauntletfit.com

9. Data Retention

We retain your personal information only for as long as it is needed to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Account and membership information is retained for as long as your account is active and for a reasonable period afterward to support renewals, returning members, and our business records.
  • Transaction and billing records are retained as long as necessary to comply with tax, accounting, and other legal obligations.
  • Marketing contact information is retained until you unsubscribe or request its deletion, after which it is removed from active marketing lists.
  • Automatically collected data (such as usage, analytics, and device data) is retained for a limited period for analytics and performance purposes, then deleted or anonymized.

When your personal information is no longer required, we will delete it or anonymize it so it can no longer be associated with you. You may request deletion of your data at any time by contacting us at info@gauntletfit.com, and we will honor that request except where we are required to retain certain information by law.

10. Children’s Privacy

Our services are not directed toward children under 13. We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will remove it promptly.

11. Third-Party Links

Our website and app may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our services constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

Gauntlet Fitness
2711 18th Place South
Homewood, AL 35209
Email: info@gauntletfit.com
Phone: (205) 937-4552